Flipping for (Easy) Video
Posted by Rich Lacy | August 19, 2008
Earlier this summer, the FrontDoor team decided to engage the members of our Bloggers Council in a little experiment. With all the buzz that video-related topics are generating these days, we wanted to move beyond the chatter and actually see what would happen if you could arm real estate professionals with a low cost, relatively easy way to create video for the web.
So, we sent our Bloggers Council members a Flip Video Flipcam and asked them to produce a short video showing how they would use such a tool to market themselves, a neighborhood or a listing. Would it be easy? Would it be “good enough”?
Well, the results are in and we’re going to start posting some of their efforts here on the blog. Each of them had a pretty different take on the project, and while their results vary in content and execution, each of them exposed some nuggets of wisdom in the process.
Take Diane Cohn, for example. In the video below, she shows how easy it is to produce a listing walk-through with the flipcam. The main take-away from this is that there is such a thing as “good enough” when it comes to this kind of video. The point isn’t to produce an overly slick, overly rehearsed home tour. The point is to pique interest and arouse curiosity in learning more about a listing. And, I think her efforts achieve that. See for yourself and let us know what you think.
Stay tuned for more video posts in the coming days.
Over at the FrontDoor HQ, we get a lot of comments from our users about our online buying/selling guides. Seems there’s a lot of folks out there that are really brand-spanking new to the world of real estate. They can’t get enough of our baseline “how-to” content and we’re always looking for new ways to give them what they want.
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