Posted by Annalisa Burgos | November 14, 2009
HGTV fans attending the NAR convention have to check out the “Test Out Your On-Camera Presence” session on Saturday at 1:30 p.m. or Sunday at 1:30 p.m. in Room 28A on the upper level of the San Diego Convention Center.
The host of HGTV’s Real Estate Intervention, Sabrina Soto, and Channing Dawson, one of the members of the founding executive team of HGTV, will show you:
* how to use video to enhance your brand and business
* the top 10 tips for boosting your on-camera appeal
Attendees will be part of a “studio audience” and a few lucky REALTORS® will be selected to work with Sabrina in an interactive home walk-through.
Posted by Annalisa Burgos | November 14, 2009
HGTV’s FrontDoor.com is at the NAR conference in San Diego through Monday interviewing dozens of Realtors in search of a few good real estate experts. On Friday night, more than 50 people did a screen test for a chance to be on an HGTV show.
If you think you have what it takes to be a real estate expert on TV, get your two minutes of fame at HGTV’s FrontDoor booth #1916. It’s fun!
See what it’s like in this video:
Posted by Annalisa Burgos | November 10, 2009
Think you’ve got what it takes to be a real estate expert in the media, or even HGTV?
Then join HGTV’s FrontDoor.com at the REALTORS® Conference in San Diego this weekend! Here’s how:
1. Attend the “Test Out Your On-Camera Presence” session
Saturday, 11/14, 1:30 p.m. – 3 p.m., San Diego Convention Center, Room 28A
or
Sunday, 11/15, 1:30 p.m. – 3 p.m., San Diego Convention Center, Room 28A
The host of HGTV’s Real Estate Intervention, Sabrina Soto, and Channing Dawson, one of the members of the founding executive team of HGTV, will show you:
* how to use video to enhance your brand and business
* the top 10 tips for boosting your on-camera appeal
Attendees will be part of a “studio audience” and a few lucky REALTORS® will be selected to work with Sabrina in an interactive home walk-through.
2. Shoot a 90-second screen test in HGTV’s FrontDoor booth #1916
Annalisa Burgos, FrontDoor’s editorial content guru, will be conducting screen tests in our booth #1916 on the convention floor. We’ll shoot a 90-second video of you reacting to a typical scenario from our HGTV shows. It’s not a lot of time, so you’re on the spot. See how fast you can think on your feet and offer valuable advice for our viewers!
We’ll select a few videos to highlight on HGTV’s FrontDoor.com.
So if you’ll be in San Diego, definitely stop by and say hello to your friends at HGTV’s FrontDoor.com. We look forward to seeing you there!
Posted by Annalisa Burgos | October 7, 2009
The housing market can be very scary. Just ask any homebuyer or seller — a seemingly normal situation can easily turn into a nightmare.
In this month’s Top 10, read 10 hair-raising real estate horror stories, from showings gone awry to frightening HOAs to houses plagued with unwelcome guests and ghastly pasts.
Plus, get tips on how to avoid these nightmares and ensure your homebuying or selling experience is drama free.
Happy Halloween!
Posted by Annalisa Burgos | September 16, 2009
If you (or your spouse) haven’t owned real estate in the past three years and you’re in a good position to buy a home, it’s time to get your butt in gear!
The deadline to take advantage of the $8,000 tax credit for first-time buyers is midnight on Nov. 30, and that’s coming up sooner than you think.
READ: You have to close on the home purchase by Nov. 30.
The closing process has been known to take at least 30 days, and now with stricter lending standards and a more complicated appraisal process, delays can be expected. And tack on even more time if you’re dealing with a foreclosure or short sale.
So since you’re trying to close by Nov. 30, and Thanksgiving is the week before, plan to have a signed contract and begin the closing process no later than the end of October, unless you’re an all-cash buyer and don’t need financing.
And remember you don’t have to wait until you file your taxes to get your credit. Ask your mortgage broker or real estate professional about programs that will let you apply the credit to your closing costs now.
For most of the year, first time buyers looking for “bargains” (i.e. distress properties) were the main driver of home sales. Should that group go away with the end of the tax credit, the industry could be in for hard times in 2010.
That’s why the National Association of Realtors is lobbying to have Congress extend the credit and real estate agents are creating a sense of urgency (ex: Prudential Connecticut Realty countdown). And you’ve probably seen all the TV commercials encouraging people to buy.
So what are you waiting for?
Of course, if Congress decides to extend it, then all’s good. But with all the focus on healthcare reform, that’s no guarantee.
Posted by Annalisa Burgos | August 20, 2009
I’m in the Seattle area trying to take a couple days of R&R, but wherever I go, I always get sucked back into work. And it’s not just the daily responsibilities of managing FrontDoor’s content.
As a real estate editor and licensed real estate salesperson, friends and colleagues often ask me what I think about the market and whether a property they like is actually a deal.
Sometimes I feel like Howie Mandel on “Deal or No Deal,” except on my game show, instead of opening random suitcases looking to eliminate low dollar amounts, homebuyers are looking through houses hoping to eliminate potential money pits.
They weigh the pros and cons of holding on to their current property — their “suitcase” if you will — or taking advantage of what they think is the “ultimate deal.”
To them, I’m the quintessential expert, on topics like home value and foreclosures, because I don’t stand to benefit from the purchase the way their official agent will and they know I’ll give them a straightforward, honest opinion.
So when my Seattle friends showed me a bank-owned property they were interested in, we talked about what needed to be fixed and how much they would need to put into the property to get it into move-in condition.
The exercise proved helpful. If I posed Howie’s question “Deal or no deal?,” the answer would be a resounding “no deal.”
Buying a home? Try these resources from FrontDoor.com:
Posted by Annalisa Burgos | August 6, 2009
I hear so many real estate agent horror stories from homebuyers and sellers (and have experienced my own nightmare situations) that you’d think “agent bashing” is some sort of national pastime.
While there are some bad apples out there (as there are in any profession), that shouldn’t reflect poorly on the industry as a whole. In fact, I know many people who rave about their real estate agents and consider them part of the family.
Finding an agent is easy. In any given area, hundreds of professionals are vying for your business. Finding the right agent for you is the hard part.
You’re trusting someone to help through one of the biggest purchases in your life, so it’s important to do your research.
Check out FrontDoor’s Top 10 Strategies for Choosing the Right Real Estate Agent.
Posted by Annalisa Burgos | August 5, 2009
None of my friends are real estate agents. And a lot of my friends’ friends aren’t agents either. They just never happened to roll in my social circles. Not really sure why that is. Perhaps it’s because I’m naturally skeptical of people who make a living from selling things — be it a house, insurance, a car or a story pitch.
So you’d understand why people like me who don’t normally socialize with real estate agents in our personal lives would feel weird about “friending” an agent on Facebook without having met him/her in person and establishing some sort of relationship. Even now, as a homebuyer, I’m not going to search for agents to friend.
So it was especially interesting to listen to a panel for real estate agents about using Facebook as a professional tool.
(The FrontDoor team is in San Francisco this week for a real estate and technology conference called “Real Estate Connect,” hosted by Inman News.)
FrontDoor, for one, has a Facebook fan page (thanks to those of you who’ve joined it!) and is doing some interesting things with social media, such as integrate Facebook Connect on the site so readers can comment on articles through their Facebook profile.
At the panel, Craig Donato, CEO of online classifieds site Oodle, talked about their service, which would allow agents to automatically load their listings into their news feed and their friends’ feeds. Someone in the audience quickly pointed out that that was the “fastest way to get me to de-friend you.” Indeed. I know I would.
So that begs the question — what is the proper etiquette, for any business, to build relationships on social networking services like Facebook and Twitter, without scaring away people? We’re discussing that here at Inman Connect. If you’ve got an idea, please share it!
Posted by Annalisa Burgos | July 23, 2009
Ever wonder what really happens behind the scenes of an HGTV show? Now’s your chance to find out!
FrontDoor.com is giving you a virtual backstage pass to the new series “Real Estate Intervention,” through Twitter and Facebook.
During a special episode this Sunday, July 26, HGTV real estate expert Mike Aubrey will give you the inside scoop on his show LIVE through tweets and status updates. Tune in at 8:30 p.m. Eastern (7:30 p.m. Central).
But the best part is that you can join the conversation too!
Maybe you have a suggestion for the seller. Or you didn’t agree with Mike’s advice. Tweet and post your opinions and share them with other viewers. No more talking to the TV set alone! I’ll be adding my two cents too.
To join the interactive fun, follow us on Twitter at www.twitter.com/HGTVFrontDoor or fan us on Facebook at www.facebook.com/FrontDoor.
You can also follow along through the Facebook and Twitter streams on FrontDoor.com.
Don’t you just love social media?
Posted by Annalisa Burgos | June 16, 2009
Despite its name, a short sale is by no means a “short” process. But unlike what you may have heard, getting a short sale approved by your lender is not as hard as you may think — if your real estate agent knows what they’re doing.
In order to orchestrate a successful short sale, you need a master negotiator, says Troy Huerta, short sale division leader at Coldwell Banker Residential Brokerage in San Diego. “Many agents forgot how to negotiate. There was no negotiating in the past. You would list a home at a ridiculous price and someone would pay it.”
Those days are long gone. Home values are falling. Unemployment is at 9.4 percent. And according to RealtyTrac, there were more than 321,000 foreclosure filings in May, 18 percent higher than a year earlier. That’s expected to get worse.
But there’s a way to help ease this flood of foreclosures, Huerta says. Do more short sales.
In the past, lenders have been reluctant to do short sales. And why would they? They stand to lose a LOT of money. But the reality today is that if a lender doesn’t do a short sale, it may get stuck with a property that is harder to sell or will sell for less than it could have gotten. (A buyer is more willing to buy a short sale in good condition than a bank-owned foreclosure that needs a lot of work.) Not to mention the cost of pursuing the foreclosure process.
Even Fannie Mae felt short sales could help reduce foreclosures. It launched a pilot program pre-approving short sales for homeowners in Phoenix and Orlando.
Now, lenders should be more motivated than ever to get these deals done — as part of President Obama’s economic stimulus plan, the federal government will pay lenders up to $1,000 for each completed short sale or accepted deed-in-lieu of foreclosure.
READ HUERTA’S TIPS FOR BUYING AND SELLING A SHORT SALE…
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