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	<title>FrontDoor Unlocked - HGTV&#039;s FrontDoor Real Estate Blog &#187; Inman News</title>
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		<title>How media is changing the way we &#8220;experience&#8221; real estate</title>
		<link>http://blog.frontdoor.com/blog/2009/07/21/how-media-is-changing-the-way-we-experience-real-estate/</link>
		<comments>http://blog.frontdoor.com/blog/2009/07/21/how-media-is-changing-the-way-we-experience-real-estate/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 12:54:59 +0000</pubDate>
		<dc:creator>Annalisa Burgos</dc:creator>
				<category><![CDATA[Industry Buzz]]></category>
		<category><![CDATA[Deanna Brown]]></category>
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		<category><![CDATA[social media]]></category>
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		<description><![CDATA[Social media, video, TV -- all media are changing the way homebuyers like me experience and "consume" real estate. Today's savvy buyers and sellers expect their Realtors to leverage these changes into new opportunities.

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			<content:encoded><![CDATA[<p><a href="http://www.twitter.com/HGTVFrontDoor"><img class="alignright size-full wp-image-1409" src="http://blog.frontdoor.com/files/2009/07/frontdoor-on-twitter.jpg" alt="frontdoor-on-twitter" width="265" height="131" /></a>I&#8217;m looking for a home to buy in New York City. I learn about local market trends through TV and the Web, <a href="http://www.frontdoor.com">search for homes for sale online</a>, use my BlackBerry to get listing information in the field (still haven&#8217;t bought an iPhone yet),  and share my real estate adventures with my social media universe, i.e. <a href="http://www.twitter.com/HGTVFrontDoor" target="_blank">Twitter</a>, <a href="http://www.facebook.com/frontdoor" target="_blank">Facebook</a> and LinkedIn.</p>
<p>Like many of today&#8217;s savvy buyers, I expect the real estate agents I work with to understand the ways I &#8220;consume&#8221; and &#8220;experience&#8221; real estate.</p>
<p>Let&#8217;s face it &#8212; why work with an agent who isn&#8217;t taking advantage of all the platforms available to market my house? Advertising on Craigslist is great, but it&#8217;s standard practice now. The question these days is &#8212; what added value does this agent provide?</p>
<p>On Aug. 5-7, many of the big players in the real estate industry will convene in San Francisco for <a href="http://www.inman.com/events/real-estate-connect-san-francisco-2009/register" target="_blank">Inman News&#8217; Real Estate Connect</a>, a conference focused on the convergence of real estate and technology.</p>
<p>On Friday, Aug. 7, at 9 a.m., <a href="http://www.inman.com/events/real-estate-connect-san-francisco-2009/conference-program" target="_blank">Scripps Networks Digital president Deanna Brown will host a presentation</a> called &#8220;How TV, The Web, Your Phone and the Social Universe are Colliding (In A Good Way).&#8221;</p>
<p>Brown will talk about what&#8217;s happening in real estate with the use of social media, <a href="http://www.frontdoor.com/Buy/Expert-Real-Estate-Tips-from-HGTVs-FrontDoorcom/55151">video</a>, TV, etc. and how this is changing the way people are searching for properties.</p>
<p>The entire team of HGTV&#8217;s FrontDoor.com, along with yours truly, will be at the conference, so please say hello if you&#8217;re going!</p>
<p>You can register for the conference here: <a href="http://www.inman.com/events/real-estate-connect-san-francisco-2009/register" target="_blank">http://www.inman.com/events/real-estate-connect-san-francisco-2009/register</a></p>
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