How media is changing the way we “experience” real estate

Posted by Annalisa Burgos | July 21, 2009

frontdoor-on-twitterI’m looking for a home to buy in New York City. I learn about local market trends through TV and the Web, search for homes for sale online, use my BlackBerry to get listing information in the field (still haven’t bought an iPhone yet), and share my real estate adventures with my social media universe, i.e. Twitter, Facebook and LinkedIn.

Like many of today’s savvy buyers, I expect the real estate agents I work with to understand the ways I “consume” and “experience” real estate.

Let’s face it — why work with an agent who isn’t taking advantage of all the platforms available to market my house? Advertising on Craigslist is great, but it’s standard practice now. The question these days is — what added value does this agent provide?

On Aug. 5-7, many of the big players in the real estate industry will convene in San Francisco for Inman News’ Real Estate Connect, a conference focused on the convergence of real estate and technology.

On Friday, Aug. 7, at 9 a.m., Scripps Networks Digital president Deanna Brown will host a presentation called “How TV, The Web, Your Phone and the Social Universe are Colliding (In A Good Way).”

Brown will talk about what’s happening in real estate with the use of social media, video, TV, etc. and how this is changing the way people are searching for properties.

The entire team of HGTV’s FrontDoor.com, along with yours truly, will be at the conference, so please say hello if you’re going!

You can register for the conference here: http://www.inman.com/events/real-estate-connect-san-francisco-2009/register

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