Posted by Annalisa Burgos | August 16, 2009
Everyone is so focused on home value these days that we forget that buying a home is really an emotional experience.
Sure staging and price play huge factors in whether we like a place, but house hunting is really about finding a house that fits your current lifestyle and aspirations. What really makes a homebuyer ultimately make an offer is feeling a personal connection to the place, not necessarily its price tag.
Ladies, think of it this way. They say when you’re shopping for a wedding dress, you’ll know when you find the one. It just fits. (And since 90 percent of real estate decisions are made by women, I figure you’d understand the analogy.)
This week, I talked to Eileen Imada and Walter Dixon, who just bought their first house in Newton, a suburb of Boston. After three years of looking for their “perfect” home, they learned a valuable lesson in determining home value and have a great tip for all you first-time buyers. Tune in for their full video on the FrontDoor Unlocked Vlog — coming soon!
Buying a home? Try these resources from FrontDoor.com:
Posted by Annalisa Burgos | July 23, 2009
Ever wonder what really happens behind the scenes of an HGTV show? Now’s your chance to find out!
FrontDoor.com is giving you a virtual backstage pass to the new series “Real Estate Intervention,” through Twitter and Facebook.
During a special episode this Sunday, July 26, HGTV real estate expert Mike Aubrey will give you the inside scoop on his show LIVE through tweets and status updates. Tune in at 8:30 p.m. Eastern (7:30 p.m. Central).
But the best part is that you can join the conversation too!
Maybe you have a suggestion for the seller. Or you didn’t agree with Mike’s advice. Tweet and post your opinions and share them with other viewers. No more talking to the TV set alone! I’ll be adding my two cents too.
To join the interactive fun, follow us on Twitter at www.twitter.com/HGTVFrontDoor or fan us on Facebook at www.facebook.com/FrontDoor.
You can also follow along through the Facebook and Twitter streams on FrontDoor.com.
Don’t you just love social media?
Posted by Annalisa Burgos | June 30, 2009
During the real estate boom, no one really cared about staging — the act of preparing a home before putting it on the market so it can sell quickly and for top dollar. Back then, homes practically sold themselves. Sellers would get their asking price (or more in many cases) even if the place was dirty or filled with clutter.
Today, staging is the new buzz word. It’s become especially important in this highly competitive market, where traditional sellers are up against foreclosures and short sales (so-called distressed properties) that can offer rock-bottom prices for bargain hunters. And that’s what today’s buyers crave — a bargain.
But a nicely staged property offers that “move-in ready” appeal that buyers are willing to pay a bit more for. They want to see that the current owner is taking care of the home, not allowing it to fall apart, like the abandoned foreclosure down the street. If they see a fixer-upper, they’ll offer a fixer-upper price.
Luckily, you don’t have to spend hundreds of dollars on home improvements or hire a professional stager to reap the benefits of a staged home. There are simple, inexpensive things you can do, including:
1) Clear out the clutter. If you don’t use it, sell it, give it away or throw it out. Hold a garage sale, donate it to Goodwill or post it on Craigslist. People are always looking for free or cheap stuff. If you simply can’t part with something that’s taking up a lot of space, like your winter clothes, pack it up and put it in storage.
2) Clean and repair. Cleaniness is next to godliness, especially in real estate. And be sure to fix what’s broken, including a squeaky cabinet door, leaky faucet or a torn screen door. If you like, replace outdated hardware and fixtures. They’re inexpensive and add that shiny new feel buyers love.
3) Make room and lighten up. Remove extra furniture or use a smaller couch or bed if they’re too big. Cramped rooms give buyers the impression that your house is small and lacks space. Store some of your clothes so your closets look bigger. Choose window treatments and lighting that brighten each room.
We’ve got tons more staging advice on FrontDoor.com. Staging Diva and FrontDoor Insider Debra Gould shares her top staging tips, including replacing family photos and personal items with tasteful art.
And if you have a little bit of a budget, get inspired by the experts on HGTV’s hit show “Designed to Sell,” who find creative ways to turn a slow mover into a showpiece for under $2,000.
You can see the dramatic makeovers in FrontDoor’s Designed to Sell: Room by Room Staging Guide. Check out these before and after pictures. As you can see, staging doesn’t just refer to the inside of your home. See what a difference curb appeal can make?
We just added 21 new videos and slideshows, so you get more cool ideas to bring out the best in your home!
Posted by Annalisa Burgos | May 14, 2009
Unless you’re a seasoned real estate investor, most buyers are uncomfortable with approaching a homeowner who’s going through foreclosure and offering to buy their home. Rightfully so, since it’s a very difficult time, emotionally and financially, for the homeowner.
But it’s during this first stage of foreclosure where you can find the best bargains, often through a short sale. Try these helpful tips when dealing directly with the homeowner. Negotiations require patience and tact to avoid hang-ups and slammed doors.
In RealtyTrac’s April foreclosure market report, activity is up 32 percent from last year to another record-high level, mainly due to the first two stages of foreclosure: mortgage defaults and auctions. The third stage — bank repossessions or REOs — fell to their lowest level since March 2008, but RealtyTrac’s CEO James J. Saccacio expects a spike in REOs as more loans “move through the foreclosure process over the next few months.” Not surprisingly, Nevada, Florida and California were the states with the highest rates of foreclosure.
As more homes go through the foreclosure process, more homebuyers are flooding the market in search of bargains. We already saw that in the first quarter, as increased foreclosure sales led to a 14 percent plunge in the median home price from a year earlier, the biggest drop on record, the National Association of Realtors said on Tuesday.
Did you know each state has its own laws governing foreclosures? Do your research before buying. Read about each state’s laws and stay up-to-date with the latest foreclosure news.
Posted by Annalisa Burgos | May 7, 2009
During the height of the real estate boom, pricing a home was more like a technicality in the selling process, a suggestion to buyers. More often than not, the home would sell for more than what it was listed for, especially in hot markets. Back in the good ‘ol days, selling a home for at least your asking price was a sure thing.
Welcome to 2009. Pricing is no longer just a technicality. It means the difference between getting multiple showings or none. A home’s price can make or break a deal and affect whether your home will sell quickly or languish on the market for months.
FrontDoor’s new Pricing Guide (www.frontdoor.com/pricing) breaks down the various pricing strategies and factors you should consider to determine what your home is worth and get it sold.
One of the most common pricing faux-pas sellers make is getting emotionally involved. Sure, you may have invested a lot of time, sweat and money into your home, but if you’re selling in this market, forget about getting any love back. Pricing it below your competition will help you get it sold quickly. Learn how to avoid six common pricing mistakes and get solutions to four pricing dilemmas.
Also, special thanks to Nancy Spearrin, a seller from Solon, Maine, who shared her selling nightmare. Read her story in “My House is Worth What?” And if you’ve got a story to share, let us know by posting a comment.
Posted by Annalisa Burgos | April 16, 2009
Selling a home is a challenging job racked with potential pitfalls. Those of us who’ve experienced those pitfalls know the misery. Well people, misery loves company!
FrontDoor.com wants to hear your stories about surviving a home selling nightmare! Did your home sit on the MLS for three months without one offer? Did your real estate agent list your home too high and you had to reduce the price every week? Did the professional stager charge you an arm and a leg for some new paint and candles? Did the appraisal come back lower than your sale price? Did the home inspection reveal thousands of dollars in necessary repairs and your buyer threatened to bail?
We want to hear about it! Email your home selling nightmares to egray@scrippsnetworks.com. We could feature you on FrontDoor.com’s new Pricing Your Home Guide, due out in May!
Everyone wants to get the most money out of their home when they sell, but you can’t always get what you want. If you really have to sell now, do the research so you can price your home based on fair market value and market trends. Be realistic. You may have to do a lot of compromising to get your home sold.
Posted by Annalisa Burgos | April 2, 2009
As they say, April showers bring May flowers. And in real estate, it seems like all the elements are in place for a perfect storm heading into the prime Spring season.
News headlines are proclaiming “falling home prices” and “interest rates at record lows.” Throw in record levels of foreclosures on the market, and you’ve got a trifecta for a Spring homebuying spree.
We already started to see the trend in February, when the National Association of Realtors’ reported a 5.1 percent jump in existing home sales, citing a surge in distressed home sales. And with the latest S&P Case-Shiller Home Price Index showing home prices in 20 major cities down 19 percent from a year earlier, this trend is likely to continue.
Speaking of home prices, what are today’s sellers supposed to do when trying to price their homes? Yes, they’re supposed to be using comps to determine fair market value. But if you’re competing with foreclosures, short sales and just desperate (er, motivated) sellers, it screws up the whole paradigm. Not sure if you can really call all this “fair.” Unfortunately, that’s the reality of selling in this market. So if you have no choice but to sell now, buck up, get realistic, research what’s happening in your market and try these tips on how to price your home to sell, courtesy of FrontDoor Insider and San Diego Realtor Kris Berg. And real estate guru Barbara Corcoran shares her top 4 must-do tips, including one on pricing your home.
Home values aren’t what they used to be. But the ways to determine home value won’t change. Sellers, get back to the basics and check out FrontDoor’s Home Seller’s Guide, specifically steps 7 and 8.
And buyers, we’ve got tips for you too. FrontDoor’s Top 10 for April features our Top 10 Bargain Markets for Homebuyers. And check out steps 9-10 of FrontDoor’s First Time Homebuyer’s Guide. Just because prices and interest rates are falling doesn’t mean everything is an automatic bargain. You’ve still got to do your due diligence.
Happy house hunting and selling!
Posted by Annalisa Burgos | March 24, 2009
It looks like it’ll be a promising Spring for real estate. Buyers are back in the market, drawn to falling home prices, low interest rates, potential bargains in the form of foreclosed homes and short sales, and incentives like the $8,000 first time buyer tax credit. In fact, first-time buyers bought half of the homes sold in February, says the National Association of Realtors.
Of the existing homes sold in February, distressed sales — which involve a foreclosure property or a homeowner doing a short sale — accounted for 40 percent to 45 percent, pushing overall activity up 5.1 percent but dragging median home price down more than 15 percent, according to NAR. Sales are still down 5 percent year-over-year.
Distressed homes typically sell for 20 percent below normal market price, so it’s not surprising to see first-timers drawn to these properties, especially if they are move-in ready or require minimal repairs.
If you’re one of the many bargain hunters out there, check out FrontDoor’s Foreclosure Guide for tips and advice on buying a distressed property. Did you know foreclosure homes sold at auction are typically sold “as-is” and require a 10 percent to 20 percent cash deposit upfront?
The bad news is that sellers are competing with these heavily discounted properties. So even if you have a well-maintained property, you may have a hard time selling it, even if it’s priced reasonably.
Market value is just that — value dictated by the market, i.e. what a buyer is willing to pay for your home. It’s not what you paid for your home. It’s not what you paid for your home and all the wonderful home improvements you made.
The reality is that if your home is competiting against foreclosures and short sales, finding a buyer may end up coming down to price.
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