Get real on your listing price with FrontDoor’s “Pricing Guide”

Posted by Annalisa Burgos | May 7, 2009

During the height of the real estate boom, pricing a home was more like a technicality in the selling process, a suggestion to buyers. More often than not, the home would sell for more than what it was listed for, especially in hot markets. Back in the good ‘ol days, selling a home for at least your asking price was a sure thing.

Welcome to 2009. Pricing is no longer just a technicality. It means the difference between getting multiple showings or none. A home’s price can make or break a deal and affect whether your home will sell quickly or languish on the market for months.

FrontDoor’s new Pricing Guide (www.frontdoor.com/pricing) breaks down the various pricing strategies and factors you should consider to determine what your home is worth and get it sold.

One of the most common pricing faux-pas sellers make is getting emotionally involved. Sure, you may have invested a lot of time, sweat and money into your home, but if you’re selling in this market, forget about getting any love back. Pricing it below your competition will help you get it sold quickly. Learn how to avoid six common pricing mistakes and get solutions to four pricing dilemmas.

Also, special thanks to Nancy Spearrin, a seller from Solon, Maine, who shared her selling nightmare. Read her story in “My House is Worth What?” And if you’ve got a story to share, let us know by posting a comment.

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