Archive for the 'On our minds...' Category

Do you have time for social networking?

Posted by Vicki Moore | September 10, 2008

There are two keys: Time and attention. How much time to devote and where to put your attention. If you have questionable time management skills social networking is the ultimate arm pin. Since there’s only one player in the game, you lose either way.

Weight Classes
Social networking is broken down into weight classes and figuring out who you want on your team is a fairly easy decision – at least for the moment. As far as I can see Twitter, Facebook and LinkedIn are the heavy-weight must-do follows. But as more and more come on board, it’s going to become more difficult to sort out. Hopefully these guys will play fair and link – no pun intended – well maybe – as Facebook has done with Twitter.

Hello?
As an agent I spend way to much time on the computer as it is. I get lost in the momentum of typing and reading – typing and reading. You’d think – at least as I write this, I’m thinking – the last thing I’d want to do is flit around checking to see what arbitrary comments are rolling across the screen on Twitter. But it’s one of the easiest, most fun ways to keep in contact. I can pick up a laugh or throw down a snarky just as quick. A nation of like-minded thinkers has opened up to me and I’m unwilling to let go of my grip.

Referring A Friend
Who do clients refer? The people they know, like and trust. Who do agents refer? People they know, like and trust.

So throw down and get back to work!

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What makes FrontDoor “innovative”?

Posted by Rich Lacy | August 3, 2008

The FrontDoor core team shows off their \
Recently, the FrontDoor team closed out the Inman Connect SF conference with a big win by being named “the most innovative media site” by Inman News. See the announcement We took the win as a huge honor because innovation is something we strive for in everything we do.

But what made us stand out? We think it has to do with something that Vikki Neil touched on in her panel discussion at the Inman Conference. See the video; remarks begin at 12:50

It’s actually pretty simple. Listings are only a part of the experience. A big part, to be sure. But, what about the consumer that’s buying their first home and has no idea where to start? What about the person that’s wondering why they might choose a victorian over a mid-century modern? There’s a massive universe of content and experiences surrounding the real estate space that FrontDoor embraces.

We’ve only just begun to leverage the massive library of content from our HGTV siblings. Even in our own organization, we’ve been dreaming up ways to use existing content. Examples such as our Designed To Sell series take entertainment-based videos and put some real utility behind them. And, we’re creating great new FrontDoor-exclusive series of our own.

We’re just getting started. All-in-all, the win was a big affirmation for our entire team and it just serves to point out how the view from our FrontDoor is more complete and appealing than ever before.

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