Why Buy the Cow?
Posted by Vicki Moore | August 15, 2008
Editor’s Note: Recently, Inman News reported that the real estate section of the LA Times’ Sunday edition would cease production. The following post explores what made that decision inevitable. Also, this post is the first of many you’ll see from members of FrontDoor’s Bloggers Council. Check out their full blogs via our blogroll links on the right side of this page.
The proliferation of free information - and tons of it - on the web has been the cause of newspaper subscription shortfalls for several years. The fact that the LA Times has discontinued its real estate section is a sign that the RE.net has made dramatic strides in dissemination and transparency.
Multiple listing services across the nation are blasting the information via millions of websites, making much of what was once available only to professionals accessible to the home web surfer.
…When You Can Get The Milk For Free
As the financial struggle of the print media increased, the cost of advertising in a black and white, one-dimensional form became more and more cost prohibitive. It’s not good business sense - or any kind of sense - to pay an exorbitant fee for a two-day, three-line ad requiring excessive abbreviations, no pictures and limited information. Free services such as VFlyer allow the blast of a full-color brochure with multiple pictures and just about as much hyperbole as you can possibly think of. These easy-to-use services make the web a logical choice.
The real estate environment’s local-focused websites have already taken over the loss of the print media outlet. RE.net sites are aggressively proactive in their research and development to fill any missing piece of data, whether it’s real or perceived. As suppliers of not only information and new technology, but as experts in the sale transaction, we are staking our claim and maintaining our status as the go-to professionals. We are leading the revolution at the demand of the consumer.
Tornado Warning
The internet is a Class 5 twisting and ripping its way through every industry within range, making significant changes with every rotation. The proliferation may be moving too quickly for those who either enjoy receiving their information on paper or are not comfortable with online news gathering, but there’s no stopping the storm.
Over at the FrontDoor HQ, we get a lot of comments from our users about our online buying/selling guides. Seems there’s a lot of folks out there that are really brand-spanking new to the world of real estate. They can’t get enough of our baseline “how-to” content and we’re always looking for new ways to give them what they want.
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