Posted by Rich Lacy | August 21, 2008
In the second of our series of Bloggers Council flipcam projects, Joseph Ferrara sits down with young Patrick to get his take on life in Holmdel, NJ.
It’s a totally different take on using video in the real estate space and it shows how, outside of things like home walk-throughs, you can use video to help tell a story or add a more human touch to getting to know a neighborhood.
Posted by Rich Lacy | August 19, 2008
Earlier this summer, the FrontDoor team decided to engage the members of our Bloggers Council in a little experiment. With all the buzz that video-related topics are generating these days, we wanted to move beyond the chatter and actually see what would happen if you could arm real estate professionals with a low cost, relatively easy way to create video for the web.
So, we sent our Bloggers Council members a Flip Video Flipcam and asked them to produce a short video showing how they would use such a tool to market themselves, a neighborhood or a listing. Would it be easy? Would it be “good enough”?
Well, the results are in and we’re going to start posting some of their efforts here on the blog. Each of them had a pretty different take on the project, and while their results vary in content and execution, each of them exposed some nuggets of wisdom in the process.
Take Diane Cohn, for example. In the video below, she shows how easy it is to produce a listing walk-through with the flipcam. The main take-away from this is that there is such a thing as “good enough” when it comes to this kind of video. The point isn’t to produce an overly slick, overly rehearsed home tour. The point is to pique interest and arouse curiosity in learning more about a listing. And, I think her efforts achieve that. See for yourself and let us know what you think.
Stay tuned for more video posts in the coming days.
Posted by Vicki Moore | August 15, 2008
Editor’s Note: Recently, Inman News reported that the real estate section of the LA Times’ Sunday edition would cease production. The following post explores what made that decision inevitable. Also, this post is the first of many you’ll see from members of FrontDoor’s Bloggers Council. Check out their full blogs via our blogroll links on the right side of this page.
The proliferation of free information - and tons of it - on the web has been the cause of newspaper subscription shortfalls for several years. The fact that the LA Times has discontinued its real estate section is a sign that the RE.net has made dramatic strides in dissemination and transparency.
Multiple listing services across the nation are blasting the information via millions of websites, making much of what was once available only to professionals accessible to the home web surfer.
…When You Can Get The Milk For Free
As the financial struggle of the print media increased, the cost of advertising in a black and white, one-dimensional form became more and more cost prohibitive. It’s not good business sense - or any kind of sense - to pay an exorbitant fee for a two-day, three-line ad requiring excessive abbreviations, no pictures and limited information. Free services such as VFlyer allow the blast of a full-color brochure with multiple pictures and just about as much hyperbole as you can possibly think of. These easy-to-use services make the web a logical choice.
The real estate environment’s local-focused websites have already taken over the loss of the print media outlet. RE.net sites are aggressively proactive in their research and development to fill any missing piece of data, whether it’s real or perceived. As suppliers of not only information and new technology, but as experts in the sale transaction, we are staking our claim and maintaining our status as the go-to professionals. We are leading the revolution at the demand of the consumer.
Tornado Warning
The internet is a Class 5 twisting and ripping its way through every industry within range, making significant changes with every rotation. The proliferation may be moving too quickly for those who either enjoy receiving their information on paper or are not comfortable with online news gathering, but there’s no stopping the storm.
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