Archive for July, 2009

Vlog: Sellers need a reality check to help housing market recover

It’s tough not to think about how much your home value has fallen since the peak of the real estate boom. But as financial expert Barry Ritholtz points out, falling prices don’t affect you unless you really have to sell.

Furthermore, delusional sellers are blocking the road to the housing recovery. Until they wake up to the reality of today’s market and price aggressively, they’ll need a dose of HGTV’s “Real Estate Intervention.”

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HGTV’s FrontDoor.com is giving away $2,500 in cash to one lucky homeowner!

frontdoor-sweepstakesWe could all use a little cash these days, especially those of us who own homes or plan to buy one.

To celebrate the incredible opportunities for homebuyers, especially first timers, HGTV’s FrontDoor.com is giving away $2,500 in CASH to one lucky winner.

Enter the Summer Housewarming Sweepstakes now for your chance to win.

Fill out the entry form here:  http://www.frontdoor.com/Buy/My-First-Place-Summer-Housewarming-Sweepstakes-Entry/55192.

You can enter once each day, now through August 25!

Think of all the things you could do with that kind of money! Use it to get caught up with your bills or add value to your home.

Vlog: Inside a condo for sale in Chicago’s Logan Square neighborhood

Social networking sites like Twitter and Facebook are a great resource for journalists like me, especially when you’re on deadline in a city where you don’t have very many contacts. Case in point — before a recent trip to Chicago, I wanted to connect with a local Realtor and film a home tour for FrontDoor’s vlog. The catch — I had a two-hour block in which to film.

Rather than google Chicago-area Realtors and filter through hundreds of agent profiles, I put a call out to our more than 1,000 fans on Facebook. Et voila! Scott Curcio of Coldwell Banker posted a reply saying he would be happy to help.

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Next month, I’ll be in LA, San Francisco, Boston and Seattle. If you have a great real estate story, share it with our Facebook community! I may even feature it in our vlog.

FrontDoor, Facebook and Twitter fans: Get a virtual backstage pass to HGTV’s “Real Estate Intervention” this Sunday!

hgtv-real-estate-intervention-mike-aubreyEver wonder what really happens behind the scenes of an HGTV show? Now’s your chance to find out!

FrontDoor.com is giving you a virtual backstage pass to the new series “Real Estate Intervention,” through Twitter and Facebook.

During a special episode this Sunday, July 26, HGTV real estate expert Mike Aubrey will give you the inside scoop on his show LIVE through tweets and status updates. Tune in at 8:30 p.m. Eastern (7:30 p.m. Central).

But the best part is that you can join the conversation too!

Maybe you have a suggestion for the seller. Or you didn’t agree with Mike’s advice. Tweet and post your opinions and share them with other viewers. No more talking to the TV set alone! I’ll be adding my two cents too.

To join the interactive fun, follow us on Twitter at www.twitter.com/HGTVFrontDoor or fan us on Facebook at www.facebook.com/FrontDoor.

You can also follow along through the Facebook and Twitter streams on FrontDoor.com.

Don’t you just love social media?

How media is changing the way we “experience” real estate

frontdoor-on-twitterI’m looking for a home to buy in New York City. I learn about local market trends through TV and the Web, search for homes for sale online, use my BlackBerry to get listing information in the field (still haven’t bought an iPhone yet), and share my real estate adventures with my social media universe, i.e. Twitter, Facebook and LinkedIn.

Like many of today’s savvy buyers, I expect the real estate agents I work with to understand the ways I “consume” and “experience” real estate.

Let’s face it — why work with an agent who isn’t taking advantage of all the platforms available to market my house? Advertising on Craigslist is great, but it’s standard practice now. The question these days is — what added value does this agent provide?

On Aug. 5-7, many of the big players in the real estate industry will convene in San Francisco for Inman News’ Real Estate Connect, a conference focused on the convergence of real estate and technology.

On Friday, Aug. 7, at 9 a.m., Scripps Networks Digital president Deanna Brown will host a presentation called “How TV, The Web, Your Phone and the Social Universe are Colliding (In A Good Way).”

Brown will talk about what’s happening in real estate with the use of social media, video, TV, etc. and how this is changing the way people are searching for properties.

The entire team of HGTV’s FrontDoor.com, along with yours truly, will be at the conference, so please say hello if you’re going!

You can register for the conference here: http://www.inman.com/events/real-estate-connect-san-francisco-2009/register

First Timer Tips: The Art of Making an Offer and Negotiating

negotiating-an-offer-to-buy-a-houseI’ve never been a great haggler.

For most of my 20s, I accepted terms that were offered to me, not really knowing I could fight for what I wanted.

Perhaps it was my aversion to conflict (Libras like me seek balance, after all) or the ingrained, albeit naive, notion that people always offer a fair price.

Looking back, I wish I would have negotiated many more things in my life — career opportunities, salaries, boyfriends… but I digress.

As a first-time homebuyer, it is absolutely critical that you understand how to make a strong offer and how to negotiate with the seller to get terms you both can live with, especially if you really want the home.

Negotiating skillfully requires that you do your research — calculate the property’s fair market value from comps, understand the seller’s motivations for selling in this market, and know what concessions you are willing to make and what your deal breakers are.

Check your emotions at the door. Consider everything analytically, carefully, so you don’t get caught up in the heat of the moment and end up doing something you regret.

Think of this preparation as your training before you jump into the negotiating ring. Just because you’re in a buyer’s market doesn’t mean the seller is going to jump at your offer. You can safely assume that the seller has done their homework, so why should you come unprepared?

Vlog: FrontDoor Insider Kris Berg offers tips for success in today’s real estate market

In this week’s vlog, we hear from San Diego real estate broker and blogger Kris Berg about her tips for buying and selling a home in today’s market.

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Homebuying and selling resources on FrontDoor:

Celebrity Homes: Harry Potter’s luxurious Manhattan digs

daniel-radcliffe-house-harry-potterIt’s safe to say real life Harry Potter — actor Daniel Radcliffe — can comfortably continue to pay the mortgage on his posh Manhattan apartment.

“Harry Potter and the Half-Blood Prince,” the sixth installment of the popular franchise, raked in more than $58 million on opening day alone (notably fueled by hard-core fans who came dressed in costume for a midnight showing). And millions more are expected to see the film this weekend.

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The actor, who turns 20 next week, owns a 2,450-square-foot penthouse at 1 Morton Square in the Far West Village, facing the Hudson River.

He paid $4.9 million for it in February 2008, but it’s likely to be worth less than that today, with average home prices in NYC down more than 20 percent.

But when you’re Harry, who cares?

Radcliffe’s corner three-bedroom apartment is all luxury, with amazing views of New York Harbor, marble and granite surfaces and a 500-bottle wine cellar.

Don’t judge Radcliffe’s style based on these photos — they’re from the original listing. I’m pretty sure Radcliffe changed the decor when he moved in. I would have.

UnReal Estate: Cher relists her Malibu estate for $41 million

cher-estate-for-sale-malibuIf she could turn back time, Cher probably would have accepted a reported offer for her massive Malibu estate, which she listed last August for $45 million but pulled off the market after nine months, says “Mama” from the popular Real Estalker blog.

Now the singing-songwriting diva has relisted her famous Italian Renaissance-style mansion for $41 million — still a bit stiff for a market where ultra high-end homebuyers are clearly in the minority.

We’ve discovered that the luxury market is not exempt from the recession as once thought.

That said, if you are in the market for a lavish home, the house that Cher built won’t disappoint. She is, after all, Cher.

The 13,000+ square foot, 6-bed, 7-bath home sits on a bluff overlooking the Pacific Ocean and features a theatre, gym, infinity pool, tennis court and multiple verandas.

Cher, do you believe in getting your asking price after renovating? I really don’t think that’s strong enough.

Would you move to one of Money Magazine’s Best 100 Small Towns?

louisville-colorado-home-for-saleWhat makes a city or town a “best place to live”?

It varies so greatly from person to person and yet we see these types of lists all the time. Heck, FrontDoor.com is coming up with one too — stay tuned for it!

Not sure if Money Magazine’s new list of Best 100 Small Towns to Live will spur a homebuying spree in the named places, most of which are in middle America.

According to Money, these are the places that ranked highest in terms of factors we value, including a strong local economy, housing affordability, income, education and job growth.

The top spot went to Louisville, CO, which is where we found this 3,200-square-foot, 4-bed, 3.5-bath house listed for $469,500.

Here’s the top 10 and if Money’s list has you longing to move to these places, click on the link and browse homes for sale in that town:

1.  Louisville, CO
2.  Chanhassen, MN
3.  Papillion, NE
4.  Middleton, WI
5.  Milton, MA
6.  Warren, NJ
7.  Keller, TX
8.  Peachtree City, GA
9.  Lake St. Louis, MO
10.  Mukilteo, WA

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