Over at the FrontDoor HQ, we get a lot of comments from our users about our online buying/selling guides. Seems there’s a lot of folks out there that are really brand-spanking new to the world of real estate. They can’t get enough of our baseline “how-to” content and we’re always looking for new ways to give them what they want.
Answering that call, we recently debuted our “Real Estate Survivor Guide” video series hosted by Sabrina Soto, host of HGTV’s Get It Sold. The series serves as a great primer to the jungle that is the real estate universe. From buying to staging to flipping to selling a home in tough situations (like a divorce), each episode follows a group of agents and their clients as they find their way through the challenges and opportunities that buying and selling a home present.
Recently, the FrontDoor team closed out the Inman Connect SF conference with a big win by being named “the most innovative media site” by Inman News. See the announcement We took the win as a huge honor because innovation is something we strive for in everything we do.
But what made us stand out? We think it has to do with something that Vikki Neil touched on in her panel discussion at the Inman Conference. See the video; remarks begin at 12:50
It’s actually pretty simple. Listings are only a part of the experience. A big part, to be sure. But, what about the consumer that’s buying their first home and has no idea where to start? What about the person that’s wondering why they might choose a victorian over a mid-century modern? There’s a massive universe of content and experiences surrounding the real estate space that FrontDoor embraces.
We’ve only just begun to leverage the massive library of content from our HGTV siblings. Even in our own organization, we’ve been dreaming up ways to use existing content. Examples such as our Designed To Sell series take entertainment-based videos and put some real utility behind them. And, we’re creating great new FrontDoor-exclusive series of our own.
We’re just getting started. All-in-all, the win was a big affirmation for our entire team and it just serves to point out how the view from our FrontDoor is more complete and appealing than ever before.
Over at the FrontDoor HQ, we get a lot of comments from our users about our online buying/selling guides. Seems there’s a lot of folks out there that are really brand-spanking new to the world of real estate. They can’t get enough of our baseline “how-to” content and we’re always looking for new ways to give them what they want.![The FrontDoor core team shows off their \](http://blog.frontdoor.com/files/2008/08/img_3253.jpg "The FrontDoor Team shows off their \")
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