FrontDoor Unlocked

Unlocking the FrontDoor

Posted by Rich Lacy | July 16, 2008

Planning for the launch of FrontDoor’s official blog has been a curious process. Since the days before our beta site went live last November, the FrontDoor team has been ruminating on how best to make a unique mark in the real estate blogosphere.

Certainly, others have already blazed the “official blog” trail, and there is no shortage of inspiration as to the kind of content we knew we’d be “expected” to have.

But there was the rub… that one little word: “expected.”

As the offspring of a major lifestyle media company, we’re used to blazing trails and looking at the world through all kinds of different lenses. So, it makes sense that we’d approach our blog in the same way.

We’re not saying we’re going to redefine the whole real estate blog genre. From time-to-time, we’ll use our blog (as others do) as a forum to let the world know about the new and cool stuff we’re cooking up at FrontDoor HQ.

But, we’ll also step outside our own walls and toss out some of our observations and questions of/about the entire real estate universe.In fact, we’re going even further and inviting some of the web’s savviest real estate bloggers to our party to create even more lively debate and discussion. (You know that dude at the party that simply MUST be the center of attention at all times? FrontDoor is so NOT that guy.)

At FrontDoor, we want users to feel like they’re going househunting with a really smart, “in-the-know” friend. And, here on the blog, we hope you’ll feel like you’re hanging out with some really smart people who love real estate… people who care about making their corner of the blogosphere a smart, creative and engaging place to spend a few minutes each day.

So, we invite you to come inside and take a look around. Sit and read for a spell. Drop by anytime.

The FrontDoor’s open, and there’s no need to knock.